Clarasana Yoga
[04]
Clara wasn't just launching a website — she was launching a business: a yoga studio built on memberships, retreats, and private coaching. But every competitor site looked like a default template, and none of them made membership — or the retreats that made up most of her actual work — feel like the main event.
What was the problem and why it mattered.
A benchmark of solo yoga instructor and studio websites, paired with close collaboration with Clara, revealed a category full of generic templates and buried offers.
Data signals
What benchmark revealed
Competitors buried what actually mattered — real expertise, real photography, a clear membership offer — behind generic templates.
The question that framed the work.
How might we make Clara's membership, retreats, and coaching feel like one clear, custom-built offer instead of a generic wellness template?
The full picture in one scroll
Introduces Clara's activity, the styles of yoga she teaches, the subscription and what it includes, and teases retreats and coaching — giving a visitor the entire offer before they have to click anywhere.
Yoga Styles Slider 
About section The story behind the practice
Built around numbers about her practice, her personal story, and why and when she started yoga — establishing trust and credibility before asking anyone to subscribe.
About page Studio views — a locked door you can see through
Categories and filters are open to everyone — visitors can browse the full list of practices before subscribing. But single video pages stay locked until membership, giving a clear preview of value without giving away the product itself.
Videos library 
Videos library mobile 
Programs list 
Program page Sign-up flow — from visitor to member
A simple flow: name, email, choose monthly or annual, then payment via Stripe. No unnecessary steps between deciding to join and actually being a member.
Sign up form 
Video player Retreats — from browsing to requesting
An index page lists upcoming retreats alongside photos from past ones, building social proof through imagery. Each single retreat page covers name, date, location, what's included (and what isn't), price, and a form to request to join.
Retreats index 
Retreat hero 
Retreat form From nothing to 200 members in one month after going live
Metrics
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Industry ImpactAircall Messaging
Redesigning Messaging Foundation from scratch
SaaS / Telecommunication
−72% In response time
